Pepto Bismol is an iconic logo and name on the shelf, It’s a mouthful and they aren’t shy about it. The love for the brand is bigger than the space to put it in. Goal, end communications with a big, exuberant exhale of friendly brand energy with plenty of taste appeal.
Start with the power of pink and apply across all touch points, it’s consistent presence links all communications. It’s like a nice rug that really ties the room together. The bold color is core to its trusted familiarity and instant recognition, and invokes feelings of fast relief, desire and taste appeal. Pepto embodies enthusiastic branding, from a mile /aisle away, you should be able to find the Pepto brand.
In the Pepto relaunch the shrine is reimagined, the product feels energetic, joyful, touchable and soothingly smooth - it’s a moment to emphasize and celebrate rather than to shy away from. A stance of relief, dimensionality, bringing out the evocative modern cues reflected in the lustrous surface effects and the interplay of color and letter forms. A powerful and optimistic presence that signals soothing relief in seconds. All delivered with visual wit and a wink, always ready to make a smile.
