All brands want to be portrayed as powerful and heroic… and every brand’s goal is to translate its belief system consistently, persistently, and creatively
to a wide array of engagement points.
I married those aspirations with the breadth and scope of this project. Here are examples of a Tide lead GGI branded content initiative where the image itself has become a brand experience.

In our world of increasing real-time, anywhere mobile engagement, the consumer discovers brands in an ever expanding diversity of mediums. That visualization should always reinforce the symbolic power of the brand as the image has become both an expression of the product and the brand simultaneously.