The rebrand and renaming of Mailwell
into Cenveo. To re-brand and rename Mail-Well to better fit the company’s position in the marketplace.
In 2002, Mail-Well made a strategic
shift from a holding company with 85
individual companies to an operating company with a "one company" mission. My objective was to reposition and
bring to life a new
corporate vision and image for the Mail-Well Corporation by May 2004. The mark, Tagline, Signage, Advertising, Training
kits and Newsletter were some of the many communications touched.
