The New VapoCool product introduces a fresh, invigorating, potent sensation into the consumer’s experience of symptom relief. This exploratory of visual positioning of the New VapoCool is designed to elicit a range of conversation to help identify – What best visualizes the sensoriality of the new product, and importantly - what is right for the Vicks brand, right for the family of Quils, and right for the VapoCool product itself. The flow of graphic forms, color and light give a sense of free-ranging movement and liquid dynamics. Coolness here is the way you move, the ripple-effects, and the shapes that movement leaves behind. Secondary thoughts were open sky, wide horizons and the cool mists that rise into mountain-scapes. Bringing the senses alive with fresh, flowing mist and the light-play that gives them cool energy.
