Built for the experience hungry consumer, where they go and what they do says a lot about a Ram buyer. Whether it’s a weekend camping trip, the work site, or tailgating with friends. Its capability is unmatched in market with luxury interiors delivering functional space combined with capability, engineering and power to get you there. This shopper XR experience concept brings to life a dynamic consumer
engagement that showcase the flexibility, capability and the impressive features of the Ram truck design. We used immersive storytelling, a relatable context and an interactive scenario to transform the future
of how consumers learn, understand and ultimately refine their product purchasing decisions for the brand. We believe this also becomes a solution for Marketers that are looking to expand resources out of physical spaces and into safe, collaborative environments, breaking down boundaries of traditional consumer marketing journeys.
