What better way to encourage a natural sleep cycle than nature itself? Pure Zzz benefits from the calming powers of Lavender and Chamomile to support naturally restful sleep. My responsibility, define key visual expressions for the new product, PURE Zzz for the Nyquil brand. Various pathways leverage Vicks and Nyquil equities to introduce the product and its benefit visualization. Vicks brand sensorial qualities extend directly into the product benefit visualization. Calming lavender hues and shades of Zzz purple complement the quiet serenity of light-play and nightfall.
Restful, natural PURE Zzz sleep.
